How The Employees Are A Sign Of Race Discrimination

Have you ever walked into a department store or a restaurant and noticed the employees or managers? Whenever I attend one of these establishments I noticed that the employees are either of color or Hispanic while the managers are Caucasian. In these establishments these employees are cleaning or just doing basic jobs around the store, for example, working on the cash register, stocking, and etc. And in most cases there aren’t many upper level managers like store managers to be exact that are colored people. I came to the conclusion that colored people don’t have major roles in establishments or don’t even work in these establishments. I believe these acts are a sign of race discrimination. In conducting this research I plan to go to different department stores and restaurants in one day and observe what race are the employees and how many people of color are working. On research day I attended a local restaurant called Cracker Barrel. When I walked in I observed the place and automatically noticed a person of color at the hostess stand. As she escorted us to our table I looked around to observe all of the waitresses on their attitudes towards the customers. I walked around the store and to the bathroom and that is when I noticed most of the waitresses were not of color. The managers were as well not of color and neither was the cashier, which was really shocking to me because in most establishments there are people of color working the cash register. I personally knowShow MoreRelatedAnalysis Of The Article Lilly Ledbetter Fair Pay Act1248 Words   |  5 Pageswomen earn 64 cents, while Latin American women earn a mere 55 cents. The Lilly Ledbetter Fair Pay Act became one of the many stepping stones in achieving equal pay. Women must continue to make people aware of the discrimination they faced in the workplace on a daily basis. Wage discrimination is embedded in our legal system. The ongoing battle for equal pay for women dates back to the Civil War. Throughout history, men seemed as the ideal-type of employers. Men were primary the breadwinners, and womenRead MoreEssay On Age Discrimination942 Words   |  4 PagesWorkplace Discrimination: It is illegal to discriminate based on race, religion, gender, or national original when hiring or in the workplace. Equal Employment Opportunity (EEO) practice is important in every work places. Different Types of Employment Discrimination †¢ Age †¢ Gender †¢ Race †¢ Ethnicity †¢ Skin Color †¢ National Origin †¢ Mental or Physical Disability †¢ Genetic Information †¢ Relationship to someone who may be discriminated against †¢ Pregnancy or Parenthood Age discrimination is a practiceRead MoreEmployment Discrimination During The United States1297 Words   |  6 PagesEmployment discrimination strikes numerous gatherings of people and has been going on for a long time. 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The issue made big headlines recently, when the state of Indiana passed its Religious Freedom RestorationRead MoreCase Study H/R813 Words   |  4 Pages1. Discuss the challenges faced by HR management when significant staff cutbacks occur and how they should be addressed. In my opinion one of the most difficult challenges faced by HR management when significant staff cutbacks occur is having to lay off fellow co-workers that do not deserve to lose their jobs. When laying off part of your work force you have to find a way to get the same amount of work done but with less people. This is very hard because once a layoffs occur other workers tendRead MoreThe Act Of Treating Or Considering Or Making A Difference1486 Words   |  6 Pagesinappropriate jokes, insults, or poster and/or picture that offends an individual because of one’s race, gender, sexual orientation, religion, or national origin. The acts of discrimination is illegal under the federal law called Title VII under the Civil Rights Acts of 1964. According to the, U.S Equal Employment Opportunity Commission, defines that it is illegal to discriminate against someone on the basis of race, color, religion, national origin, or sex. The U.S. Equal Employment Opportunity CommissionRead MoreBusiness Ethics For Human Resource Management1309 Words   |  6 Pages By Shehan Perera (100684161) Ethics in HRM suggests the treatment of employees with common decency and justice. Ethical business practices contributes to the long and short term business objectives as the employees will feel motivated thus they will work efficiently and effectively . The conduct of ethics in HRM fundamentally deals with the affirmative moral obligations of the employer directed towards employees to maintain equality and equity justice. Common areas of HRM in the ethicalRead MoreDiscrimination And Diversity1285 Words   |  6 PagesDiscrimination comes in many forms. Discrimination and diversity are closely linked considering the reasons behind discrimination are what makes up the definition of diversity. Not only is discrimination made against gender, race, and religion, but it is also made of age, disabilities, appearance and in a lot of cases, women who are pregnant too. This is very much a reality for many employers. There are laws protecting acts of discrimination. This topic is so s ensitive, that many employers implementRead MoreDiscrimination Is An Illegal Act1660 Words   |  7 PagesDiscrimination is an illegal act that happens in Corporate America every day. Workplace discrimination can result from unfair treatment because of an employee’s race, disability, gender, ethnicity, national origin and sexuality. The Workplace Discrimination Prevention Manual is a guide that helps identify and prevent common types of workplace discrimination. The Prevention manual gives an overview of employment discrimination laws and tips on how managers can identify common biased behaviors. BeingRead MoreRegents of the University of California v. Bakke1203 Words   |  5 PagesCalifornia V. Bakke (1978) Issue Involved: Reverse Discrimination/The Constitutionality and Limitations of Affirmative Action Background on Affirmative Action: Definition of Affirmative Action: â€Å"A set of procedures designed to eliminate unlawful discrimination between applicants, remedy the results of such prior discrimination, and prevent such discrimination in the future.† Cornell University Law School March 6, 1961: John F. Kennedy signs Executive Order 10925 Sec. 301 (Paragraph 1):

The American dream, an idea spread throughout the world,...

The American dream, an idea spread throughout the world, that coming to the United States would give people ultimate freedom and opportunity for prosperity, and success with hard work. James Truslow Adams once said in his book The Epic of America, â€Å"The American Dream is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. It is a difficult dream for the European upper classes to interpret adequately, and too many of us ourselves have grown weary and mistrustful of it. It is not a dream of motor cars and high wages merely, but a dream of social order in which each man and each woman shall be able to attain to the fullest stature of which they†¦show more content†¦In Drown the people of the Dominican community look to America as there only means of escape, escape from their current live, poverty, and family. There is some humiliation in the fact that the father cannot provi de for his family and must leave in order to provide for the family. Usually if the person immigrating to America did not have the money to do so they would be sponsor by an in-law or a wealthier family member. When they father finally gets to America he is face with the trouble of finding a place to stay and a job. He has trouble finding a good job and he ends up with a couple of low paying jobs that barely covers his rent. When he gets a better job he is faced with racism and has a hard time with the people at work. Numerous of these stories have a deeper significance to them then what they tell. Diaz does a terrific job in telling s different side of immigration to America. A typical immigration from a third world country begins with the husband or father migrating to the promised land, gets some job(s) and after some time the father moves the family there with him. Though in several cases, it does not end up this way and the father becomes lost or loses himself along the way and the wife is left to raise the family on her own. The missing father is a recurring theme in Diaz’s stories, with the mother having to tolerate the difficulty of bringing up the family on her own. It is not just theShow MoreRelatedContemporary Fun Report of the Contemporary Unit1770 Words   |  7 Pagesthe most eventful times in American History, the Contemporary Period expanded on the modern American Dream. Filled with many Civil Rights movements and political dissent, Americans changed many of their previous philosophies about their actual dream to goals of racial justice and financial success. During a time filled with war, protests, and social change, Americans wanted to institute change on the common zeitgeist. The Cold War and many political reforms caused Americans in the Contemporary periodRead MoreEssay on California Gold Rush1491 Words   |  6 Pagesbecome one of the most powerful nations in the world. When we look back at our nations rich history, it is clear to see that there was one discovery in particular that had a vast impact on the United States; the discovery was gold in California. It was in this vastly unoccupied territory that the American dream was forever changed and California emerged as a powerful state busting at the seams. The California Gold Rush shaped California into the state that it is today. California is defined by itsRead MoreThe United States And World War II956 Words   |  4 PagesThe United States truly showed that we were coming together as a nation to become one of the most dominant countries in the world. The United States was brought into World War II when Japan bombed Pearl Harbor on December 7, 1941. 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New York is a major central for diversity and because of that many people from different cultural atmospheres have brought their families and dreams to New York City. Although Immigration patters throughout the last 200 years have varied, New York has consistently seen people from around the world move to the city and call it home. From the earliest points in our history as a nation, New York has been a center for trade and economicRead MoreMulticulturalism in America: A Modern Day Interpretation1610 Words   |  6 Pagesfounded on human rights such as life, liberty, and pursuit of happiness. In reality these rights were not always accessible for minorities in United States. Minorities in America have had to overcome obstacles including being treated as second class citizens. Multiculturalism has existed alongside the history of America ever since the setters migrated to the new world. People have alway s migrated to this country for thousands of years moving into different habitats and spreading their influences over oneRead MoreBenefits Of The Spanish Colonization1409 Words   |  6 Pagesbenefits, benefit The United States today. So let this journey began. Throughout America’s history there has been many colonizers, explorers, and settlers that came to this part of the world. Spanish in particular began settling in this section of the world, thousands of years ago though it wasn t the United States, but it was one of the Americas. Spain however didn t start thinking like this or exploring and discovering new places like other civilizations across the world because of how much disunityRead MoreThe Benefits of a Multicultural America1460 Words   |  6 Pagesaccessible for minorities in United States. Minorities in America have had to overcome obstacles including being treated as second class citizens. Multiculturalism has existed throughout the history of America. People have migrated for thousands of years moving into different habitats and spreading their influences over one another. David Burgos a writer for adage, a website that specialize in advertising states, â€Å"I bet most of you thought about Blacks or African Ameri cans and Hispanics. Probably someRead MoreThe Beginning Of The Cold War1718 Words   |  7 Pagesbetween the ideas of Russian Communism and American Democracy and Capitalism. According to Webster’s dictionary, â€Å"Communism is a political theory derived from Karl Marx, advocating class war and leading to a society in which all property is publicly owned and each person works and is paid according to their abilities and needs†. Webster’s dictionary also describes Democracy a â€Å"form of government in which a system of government by the whole population or all the eligible members of a state, usually throughRead MoreThe Immigration Issue Is A Complicated Facet Of Our Society.1413 Words   |  6 Pages The immigration issue is a complicated facet of our society. The idea of illegal immigration has become significantly more prevalent within our country, as it has become a major topic of discourse and a force that polarizes America at large. Many Americans have begun to see immigration as a determent to our economy, our safety, and to the core values of America, other have encouraged immigration. Those in the latter group have seen the benefits of immigration, the mixing of cultures, and allowing

Unified free essay sample

â€Å"Make it harder for me,† Scotty yelled, the words barely comprehensible through his heavy breathing and the surrounding noise. I wasn’t even a full week into my senior year and I had already had what I would call one of the most eye-opening experiences of my year. Unified Sports (which is a division of Special Olympics) is a class offered at my high school, and also where I had this experience. In class, myself and other able-bodied helpers coach and instruct the athletes who play various sports, including basketball and soccer. All athletes in Unified sports have some type of mental disability. Scotty is one of these athletes. In class, we were doing basketball drills with the athletes to evaluate what their disabilities allowed them to do (shooting, dribbling, passing, etc.). This day I was helping with the rebounding station. For most of the athletes, I would throw a basketball up against the backboard and have it come down right in front of them to evaluate th eir catching ability, but not Scotty. We will write a custom essay sample on Unified or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He was legitimately able to rebound the ball better than a handful of kids playing in our town’s recreation league, and that’s saying something. Scotty actually noticed this before me, and told me to make it harder for him, which shocked me at first. When I first signed up for Unified, I expected words like babysitting and supervising to be in the responsibilities; I found that to be false. More positive words like interacting with, and enjoying the company of the athletes seemed to fit my duties better. Unified was allowing me to see the athletes as they are regular people just like you and me as opposed to outsiders living in another world. The only problem was, that’s still how many people with disabilities feel. At the beginning of the school year, Mr. Warnock, one of the teachers of the Unified program, sat all of the helpers down and spoke with us. He told us not to underestimate the influence that we had on the athletes. Mr. Warnock told us what a pare nt of one of the athletes told him during open house one night. He said that this father was crying tears of joy while explaining what one of the helpers had done for his son Sean. All this person had to do was sit down with Sean at lunch. It seems like such a simple thing to do to a normal person, but this father said through his tears that this was a glimpse into the other side for Sean. The other side. So many people think that we live in a society completely free of segregation and prejudices, but that just simply isn’t true. Unified has become one of my favorite classes this year, mainly because of what it allows me to do. There isn’t another class at my high school where I can learn so much about another group of people, and, at the same time, help that same group of people see that they really are just like everyone else.

What Did They Carry Was It Just Their Standard Issued Gear Was It Re

What did they carry? Was it just their standard issued gear? Was it relics from"the world"? Or was it something more sinister? Tim O'Brien explores these ideas and many more in his heart stopping, breath taking, uniquely sad but true book, The Things They Carried. O'Brien, a victim of the Vietnam War himself, shares with us stories that he endured while in the 'Nam. Moreover, I believe that this book of his was much more than a collection of stories. I believe this book was not meant to entertain our imagination nor was it written to indulge our fears. Rather, I believe it was a plea to God himself; an apology to the Almighty for the horrors and atrocities committed unto his children through the horror and brutalities of a relentless, and ever bloody war. O'Brien immediately feeds us insight into the belongings of a grunt. Everything from P-38's to stolen soap, to the exact weights of each item. He also forges ahead with the memories of his comrades, or the lack thereof. He lures us into a realm that equates to summer camp where the new children are tormented with the loss of their family, and can only dream about being reunited with them. This world abruptly changes into a living, breathing, outlandish hell. At the peak of the many climaxes intwined in the many different stories, I felt anxious, but often times, I felt uncomfortable. Something didn't seem right. Something didn't add up. I think that the one thing that each character carried, although it was never formerly introduced, was that sad over-powering emotion known as guilt. Mark Fossie felt the bitter end of guilt. Even Rat Kiley felt a guilt that very few can experience. I shoulder the hunch that Mark Fossie's guilt lies in bringing an innocent girl into a hell that took her and fabricating her into a monster. How content she must have been back in the real world before going to Vietnam. But 'Nam changed the sweet, once innocent beauty into something that cannot be altered back-a savage. The 'Nam brought our her instinct, if you will, of survival and savageness. According to the "Greenies", they would often find her daring the impossible, the unimaginable. She proved to those men that sex didn't matter, and beastly measures could be taken by anyone. How does Rat Kiley's guilt fit in to this equation? Kiley had to set back and watch the distasteful transfiguration of the beautiful Mary Anne into a inconceivable brute. O'Brien also carried guilt. O'Brien acquired his guilt near the village of My Khe. As he states, he didn't kill the young lad that was pressured into the struggle for independence. However, since O'Brien was present when the lad was killed, he claims responsibility. Because he feels responsible, he also feels very guilty. It's this guilt of responsibility that seems to have a grasp on O'Brien, and will not leave him at ease with himself. More importantly, this book has affected me in a big way. It has altered my perception of the war in Vietnam for I will never view Vietnam in the same light. All the war footage cannot compare to what this book has done for me. This book has made the Vietnam War very real and very alive to me. It has also enlightened my comprehension of how Vets of the war try to come to grips with the sad realities of everyday flashbacks. This book appears to me as one giant thought. O'Brien has compiled stories that lack the common art of segmenting one idea to another as found in most popular books. It's this style of writing that, to me, justifies that it is a big thought or flashback. O'Brien continually says that some of the stories are real, some are not. Some might have added embellishments, some might have missing facts. I think O'Brien is sincere in his writing, and is therefore excused from any blame if some truth has been distorted. The place that he described seems like it was in a parallel universe. How could many of these incidents happen as sporadic as they did? I firmly believe that the reason this book has caught my attention and has left me changed is because of it's always changing ideas through the stories always changing yet always connecting. I hear of the GI's having flashbacks, seeing events of days now passed manifesting themselves in the present just as they happened when they previously did happen. It is this idea that concludes me to

History of Sexuality essays

History of Sexuality essays As you may well know and as I have recently discovered, there are endless publications concerning themselves with sex. However, finding sources that deal with the subject of masturbation are few and far in between. I first began by gaining access to the Internet to begin my research under the notion that I couldnt go wrong using a tool containing such a wealth of information. After having initiated a search of the word "masturbation" and finding that nearly all of the results directed me to sites dedicated to pornography, it became obvious that I was heading in the wrong direction. I then decided to take the more traditional route by utilizing the San Francisco State University Library and Bookstore, where after much mental strain, I was able to successfully conduct a thorough research of the topic. However, much of the text I was able to find, seem to quote each other, all stemming from the works of just a few scholars from centuries past. Very little "new" ground seems to be covered, and it is almost impossible to find anything that didnt either make me yawn, or that offered me a fresh or interesting perspective. As a result, I have taken what I feel to be the most beneficial and engaging segments from the sources that I have gathered and pieced them together to create this report: The Criminal History of Masturbation. Hopefully, what little information I was able to find will be of interest to those of you who already consider yourselves experts on the subject. Masturbation, as you might suspect, is a purely solitary form of sexual behavior, and as such can tend to be regarded as even more personal and intimate than sex itself. As such, it gains a status as a taboo subject, even among people like myself who consider themselves among the sexually liberated. But, these attitudes concerning masturbation are quite recent, shifting considerably in the last 50 years or so. Historically, masturbation was not a subj...

American Literary Periods

American Literary Periods American literature does not easily lend itself to classification by time period. Given the size of the United States and its varied population, there are often several literary movements happening at the same time. However, this hasnt stopped literary scholars from making an attempt. Here are some of the most commonly agreed upon periods of American literature from the colonial period to the present. The Colonial Period (1607–1775) This period encompasses the founding of Jamestown up to a decade before the Revolutionary War. The majority of writings were historical, practical, or religious in nature. Some writers not to miss from this period include Phillis Wheatley, Cotton Mather, William Bradford, Anne Bradstreet, and John Winthrop. The first Slave Narrative, A Narrative of the Uncommon Sufferings, and Surprizing Deliverance of Briton Hammon, a Negro Man, was published during this period, in 1760 Boston. The Revolutionary Age (1765–1790) Beginning a decade before the Revolutionary War and ending about 25 years later, this period includes the writings of Thomas Jefferson, Thomas Paine, James Madison, and Alexander Hamilton. This is arguably the richest period of political writing since classical antiquity. Important works include the â€Å"Declaration of Independence,† The Federalist Papers, and the poetry of Joel Barlow and Philip Freneau. The Early National Period (1775–1828) This era in American literature is responsible for notable first works, such as the first American comedy written for the stage- The Contrast by Royall Tyler, written in 1787- and the first American Novel- The Power of Sympathy by William Hill, written in 1789. Washington Irving, James Fenimore Cooper, and Charles Brockden Brown are credited with creating distinctly American fiction, while Edgar Allan Poe and William Cullen Bryant began writing poetry that was markedly different from that of the English tradition. The American Renaissance (1828–1865) Also known as the Romantic Period in America and the Age of Transcendentalism, this period is commonly accepted to be the greatest of American literature. Major writers include Walt Whitman, Ralph Waldo Emerson, Henry David Thoreau, Nathaniel Hawthorne, Edgar Allan Poe, and Herman Melville.  Emerson, Thoreau, and Margaret Fuller are credited with shaping the literature and ideals of many later writers. Other major contributions include the poetry of Henry Wadsworth Longfellow and the short stories of Melville, Poe, Hawthorne, and Harriet Beecher Stowe. Additionally, this era is the inauguration point of American literary criticism, lead by Poe, James Russell Lowell, and William Gilmore Simms. The years 1853 and 1859 brought the first novels written by African-American authors, both male and female:  Clotel, by William Wells Brown  and Our Nig, by Harriet E. Wilson. The Realistic Period (1865–1900) As a result of the American Civil War, Reconstruction and the age of industrialism, American ideals and self-awareness changed in profound ways, and American literature responded.  Certain romantic notions of the American Renaissance were replaced by realistic descriptions of American life, such as those represented in the works of William Dean Howells, Henry James, and Mark Twain. This period also gave rise to regional writing, such as the works of Sarah Orne Jewett, Kate Chopin, Bret Harte, Mary Wilkins Freeman, and George W. Cable. In addition to Walt Whitman, another master poet, Emily Dickinson, appeared at this time. The Naturalist Period (1900–1914) This relatively short period is defined by its insistence on recreating life as life really is, even more so than the realists had been doing in the decades before. American Naturalist writers such as Frank Norris, Theodore Dreiser, and Jack London created some of the most powerfully raw novels in American literary history. Their characters are victims who fall prey to their own base instincts and to economic and sociological factors. Edith Wharton wrote some of her most beloved classics, such as The Custom of the Country (1913), Ethan Frome (1911), and The House of Mirth (1905) during this time period. The Modern Period (1914–1939) After the American Renaissance, the Modern Period is the second most influential and artistically rich age of American writing. Its major writers include such powerhouse poets as E.E. Cummings, Robert Frost, Ezra Pound, William Carlos Williams, Marianne Moore, Langston Hughes, Carl Sandburg, T.S. Eliot, Wallace Stevens, and Edna St. Vincent Millay. Novelists and other prose writers of the time include Willa Cather, John Dos Passos, Edith Wharton, F. Scott Fitzgerald, John Steinbeck, Ernest Hemingway, William Faulkner, Gertrude Stein, Sinclair Lewis, Thomas Wolfe, and Sherwood Anderson. The Modern Period contains within it certain major movements including the Jazz Age, the Harlem Renaissance, and the Lost Generation. Many of these writers were influenced by World War I and the disillusionment that followed, especially the expatriates of the Lost Generation. Furthermore, the Great Depression and the New Deal resulted in some of America’s greatest social issue writing, such as t he novels of Faulkner and Steinbeck, and the drama of Eugene O’Neill. The Beat Generation (1944–1962) Beat writers, such as Jack Kerouac and Allen Ginsberg, were devoted to anti-traditional literature, in poetry and prose, and anti-establishment politics. This time period saw a rise in confessional poetry and sexuality in literature, which resulted in legal challenges and debates over censorship in America. William S. Burroughs and Henry Miller are two writers whose works faced censorship challenges. These two greats, along with other writers of the time, also inspired the counterculture movements of the next two decades. The Contemporary Period (1939–Present) After World War II, American literature has become broad and varied in terms of theme, mode, and purpose. Currently, there is little consensus as to how to go about classifying the last 80 years into periods or movements- more time must pass, perhaps, before scholars can make these determinations. That being said, there are a number of important writers since 1939 whose works may already be considered â€Å"classic† and who are likely to become canonized.  Some of these very established names are:  Kurt Vonnegut, Amy Tan, John Updike, Eudora Welty, James Baldwin, Sylvia Plath, Arthur Miller, Toni Morrison, Ralph Ellison, Joan Didion, Thomas Pynchon, Elizabeth Bishop, Tennessee Williams, Philip Roth, Sandra Cisneros, Richard Wright, Tony Kushner, Adrienne Rich, Bernard Malamud, Saul Bellow, Joyce Carol Oates, Thornton Wilder, Alice Walker, Edward Albee, Norman Mailer, John Barth, Maya Angelou, and Robert Penn Warren.

How spiritual and religious guides can influence the pursuit of Essay

How spiritual and religious guides can influence the pursuit of happiness - Essay Example Despite scholars presenting different definitions and causes of happiness, it is evident that the religious and spiritual perspective carries the weight towards achievement of happiness while compared to other major factors like wealth (Quinn,  2014). That has as a result made various individuals to attach spiritual and religious connotations to happiness. As such, how spiritual and religious guides can influence a person’s pursuit of happiness.The thesis of the paper seeks to outline different measures that can be implemented in order to achieve happiness.Although there is no universal definition of happiness, it can be seen that spiritual and religious guidescanconnected to spirituality. Many people struggle to search for happiness and there are many connotations attached to this concept particularly the aspect of spirituality. Individuals constantly sought for economic gains to satisfy their happiness and despite the level of economic power, happiness seems to evade these people. That serves as a clear identification that achievement of happiness is far beyond the economic strength of an individual. It results from the fact that happiness fails to possess an economic value (Borchard,  2011). There are some religious people who believe that only eternal spiritual happiness is possible after death. However, despite such believe that real happiness will result upon death; these believers live a religious and spiritual life on earth that translate to happiness before death strikes. The reason behind achieving happiness during their lifetime is attributed to the conception that real happiness lies on the wait. Some individuals have identified India as a potential sour ce of happiness. Although India has numerous negative traits associated with the rapid rate of industrialization, high population, and the lack of proper waste management, it remains a center for finding happiness.Apart from

Significance of the Rose in Human Societies around the World. The Research Paper

Significance of the Rose in Human Societies around the World. The origin, kinds and meaning of roses - Research Paper Example For over thousands of years, the rose has been used to signify innocence, adoration, and most essentially, love in different societies. It is one of the most important commercially grown flowers around the globe with tons of rose flowers being imported and exported around the world for various reasons, key among them for aesthetic purposes (Board 638). Another use of the rose flower in the contemporary society is the abstraction of rose essence, which is used in the making of beauty soaps, lotions, and beauty treatments. Another product derived from rose flowers is rose water, which is used in artificial additives to create a rose flavor in confectionaries and various foods from around the globe (Board 638). 2. The origin of roses In retrospect, there are reportedly over 120 different species of the rose flower, which are thought to have existed long before humankind. According to Board, in Oregon and Colorado in the United States, anthropologists reportedly located fossils approxima ted to be close to thirty million years of age (638). The University of Illinois extension states that the gardening of roses is thought to have started roughly 5,000 years ago (illinois.edu). While the different species of rose flowers are scattered across the earth’s northern hemisphere from America to Africa, their farming is thought to have originated in China. Roses were widely cultivated in the Middle East during the Roman era, and were used for aesthetic purposes, for ancient treatments, and as a fragrance (University of Illinois Extension illinois.edu). The art of rose flower gardening was perfected in Rome according to the University of Illinois Extension, where the noble class created extensive rose gardens for the public, particularly in the south (illinois.edu). 3. Different Kinds of Roses and their Different Meanings Different types of roses are culturally associated with different meanings. According to Shannon, red roses are used in human societies to signify l ove for each other, as well as respect (ask.com). They are mostly exchanged during days and occasions associated with passion such as Valentine’s Day, wedding anniversaries for loved ones and other occasions attributed with romance. They are known all over the world to espouse true love. White roses on the other hand are used as an embodiment of spirituality and religion. Straight from traditions, white roses are associated with religion and are deemed as signifying innocence, purity, admiration, and modesty (Shannon, ask.com). White roses have also been accepted over time to indicate loyalty, honesty, and awe, all of which are essential attributes in enduring friendships (Shannon, ask.com). Yellow roses are culturally deemed to be embodiments of friendship and a nature of amiability. Over time, this outlook of yellow roses has grown to include a perception of the flowers signifying the happiness and bliss that is present among friends (Shannon, ask.com). While in the Victori an times, it was regarded as a representation of jealousy, in the contemporary society, yellow roses are exchanged between friends on special occasions such as baby showers, graduation, birthdays, and work related events (Shannon, ask.com). Pink roses are deemed to symbolize femininity, elegance, tenderness, perfection, and cultural fulfillment in various human societies (Shannon, ask.com). These flowers bear a further meaning that is expressed in the deepness of the hue of the flower. A rose flower that is a deep pink for example is an emblem of thanksgiving and admiration; on the other hand, a pale pink colored rose flower suggests sympathy, tenderness, grace, and elegance (Shannon, ask.com). Orange roses bear the attribute of warmth and enthusiasm

Harley Davidson case analysis Essay Example for Free

Harley Davidson case analysis Essay This case focuses on the iconic motorcycle brand of Harley-Davidson. Harley-Davidson is an American motorcycle manufacturing company founded in Milwaukee, Wisconsin. Since Harley-Davidson was established in 1903, the manufacturer has experienced its ups and down. It especially encounters struggles like any other automobile industry during economic downturns. On the verge of bankruptcy around 1980, Harley-Davidson made a surprising comeback. This comeback was mainly a result of Harley-Davidson’s incorporation of customer services into its products, product differentiation through quality and design as well as focusing production on a consistently high level of quality. Today, the company’s annual worldwide sales total more than $4 billion worldwide and have an annual output of 200,000 motorcycles along 35 different models in seven product lines. With these results it is safe to say that Harley-Davidson dominates the U. S. motorcycle market and is also strong in Europe and Japan. Harley-Davidson does a very good job at differentiating its product. In fact, product differentiation is the main component of Harley-Davidson’s marketing strategy. They want to offer a motorcycle like no other motorcycle on the market at the highest quality. Harley-Davidson not only stresses its level of quality but its consistency of quality as well. Quality refers to the overall characteristic of a product that allows it to perform as expected in satisfying customer needs. Therefore quality can be used to differentiate products because not all products satisfy the needs of the consumer. Harley-Davidson offers many different lines of motorcycles including limited edition models as well as customization options. If the customer customizes the motorcycle then they should be getting exactly what they want at a high quality. Harley-Davidson emphasizes the consistency of quality as much as the level of quality because no matter how high the level of quality is, if it is not consistent then they will lose customers. For example, if you go to a restaurant that serves food the way you like it to be prepared only half of the time, it is likely that you will no longer go there. Then word spreads to others and they are less likely to go to that restaurant too. The same goes for Harley-Davidson. They want to ensure that every motorcycle has a high quality to keep the customers satisfied and bring forth even more customers. They also offer financing and insurance which helps differentiate them from competitors even more. Harley-Davidson believes that customer service is an important part of the product. They help differentiate their product by offering customers training, warrantees, guarantees, repairs and accessories. They want the customers to be comfortable with the employees and have a positive buying experience. Some dealers even take it a step further by offering a Rider’s Edge course. Since this course was offered at some dealerships, more than 150,000 people have graduated and earned a motorcycles license. This customer service section aims at the population of people who would like to buy a Harley-Davidson but do not know how to ride. They join these step-by-step courses with the employees and are on track to one day having their own Harley. They also offer a line of bikes for women and teach women how to ride bikes, pick them up, and assist them with any information they need in the buying process. They even have founded the Harley Owens Group in order to instill a sense of community amongst riders. There are over 1 million members. They have access to certain benefits, group rides, members only website, exclusive magazines, and a special customer service hotline. They even offer free tours at four of its factories, not to mention the museum. The Harley-Davidson museum is located in its headquarters in Milwaukee, Wisconsin. The museum features exhibits from the company’s past products such as sample boats, bikes, snowmobiles and golf carts, to today’s models. They also highlight the company’s latest technologies, and inner workings of its new product development process. This museum may play a role in influencing how customers perceive the company and its products because they are able to see where the company has been, where they are, and where they want to be. It also gives the potential customers a chance to experience what it would be like to be a Harley-Davidson owner. They even offer a virtual ride bike so that people can almost get a first hand glance at what it is like to own a bike. Harley-Davidson has a very wide marketing mix. They have bikes that attract people of different sizes, styles, age, and gender. They offer a very good bike at a price of $6,999 for beginners. They offer a line exclusively for women with smaller bikes and a wide variety of customizing products. They aim at creating a sense of individuality and freedom for the riders. As a rider gets more experienced they can trade their bike in for a more advanced one if they feel it is necessary. They also offer different styles of bikes for those who are experienced. They range from cruisers to choppers to sports bikes. In total there are seven product lines with 35 different models. Therefore the product depth is 7 and its length is 35. Below is a list going into greater detail about the marketing mix. If I had to invent a brand name for a line of luxury motorcycles I would call it the American Eagle. This brand name would especially appeal to the American market but would also be appealing worldwide. It implies a high American quality, which is luxurious and valuable and is consistent with the American lifestyle. Product   The major product is heavy weight motorcycle of 750 cc for working out on heavy roads.   A number of brands have been introduced in its century of age, and each one was very integrated, well equipped and up to date with respect to technological advancements (Johnstone, 1995). The hallmark productions of the company assisted it to acquire eagle mark for itself. An excellent customer service is provided in case of any ambiguity, and customers are thoroughly guided for the upcoming brands.   Deals in branded motor bikes and other limited sector of open market.   Also deal in used bikes, there usable parts being repaired and introduced in the market at lower price range   Spare part market has also got their name at the top of the list.   Twin Cam engine is its major innovatory product.   They also offer services for repairing. Revolution engine is also introduced on their innovation lists. Price Their prices are mostly maintained around a certain figure.   The major revenue sector is heavy bikes along with spare parts.   The company has been in crisis for few years as its market share dropped by 43 (%) percent.   The company is planning to eliminate its employees in the coming year for maintaining the company’s financial position (Wilson, 1993).   During the time of crisis the vehicle prices were suddenly increased but now it’s being hoped that they will be regulated. Place. The company has acquired 358,000 square foot plant in Kansas City for the production of Dyna Glide, Sportster, and V-Rod models.   For assisting Latin American expansion n Assemly plant is located in Brazil. By establishing manufacturing units, a vast production was achieved (Margie, 2009).   Harley Davidson is also moving forward to export bikes in India as well to increase its production and export sector as well. Harley Davidson also caters the motor bikes export in most parts of the world but it is not that much economical because of high custom duty for heavy machinery. Promotion   Different marketing policies are being applied for the promotion of the company. Lucky draws are timely introduced, while promoting its political frame.   Certain free services are announced for showing goodwill gestures on the new motor bikes sale.   Some times fares are also arranged for bulk sales, especially when there is low sale time. Very attractive commercials are placed on different channels.   Most of the magazines in U. S promote the company by its good coverage. References Pride, W. M.. , Ferrell, O.C. , (2012). Foundations of Marketing. Pg. 77. Australia Mason, OH: South-Western, Cengage Learning (2012, ). H-D1â„ ¢ Customization | Custom Motorcycles | Harley-Davidson USA. Retrieved. November 17, 2012, from http://www. harley-davidson. com/en_US/Content/Pages/H-D1_Customization/h-d1_cu stomization. html? locale=en_USbmLocale=en_US (2011, March 8). Harley Davidson Marketing Mix | Marketing Mixx. Retrieved November 17, 2012, from http://marketingmixx. com/marketing-basics/marketing-mix/159-harley-davidson-marketing-mix. html.

Efficient Market Theory and Behavioural Finance Essay -- Business, Glo

The behaviour of markets and investors, the decision making in the market place and the dynamics of demand and supply in any given market cannot be determined with a hundred percent accuracy. However master minds in the past have designed various techniques and theories that help investors make a particular buying decision, or to make choices logically. These theories and techniques help today’s investors to peep into the future and make almost immaculate predictions regarding the future behaviour of the market and the ongoing trends. A lay man night view the decision making of an investor as being solely based upon speculation but in reality every move that an investor makes today in the market place is backed up by sound calculation and theories. Two of the most talked about and essential theories or concepts that are related to the market dynamics and that will be discussed at length in this assignment are Efficient Market Theory and Behavioural Finance. Efficient Market Theory suggests that in every financial market the flow of information is very efficient and this is reflected in the price of the share at which it is being traded. As we know that the price of the share floating in a market is not only dependent upon the company name printed and the information about the company in the balance sheet and other financial statements available to the public (Baghestani, H., 2009). In fact government and political stability, inflation, interest rates, treasury bills and several more factors determine the price at which any particular share is sold or bought at. Information about all these factors is always available to every investor in the market, be it the buyer or the seller. Moreover this information is available in an effi... ...ormation regarding the dynamics of the market and if this holds true then a financial market can never collapse. However in real world we face event like that of the 2007 global financial crisis that decelerated the global economic progress a great deal and once prosperous economies like the US ended up finding themselves in a state of panic where the poverty rose above all the previous levels and unemployment hiked to intolerable levels. Furthermore, the interest rates in the United States fell to a dreadful 1% during this crisis leading to falling savings in its economy. Hence we can conclude that Efficient Market Theory presents a weak argument to define market place dynamics. However if a combination of Efficient Market Theory and Behavioural Finance is utilized to predict market place dynamics then this would be defined as an efficient and effective approach.

Latinos and their History in the United States

Although loosely united by a common heritage as native Spanish speakers from the Americas or their descendants, the numerous Latino groups in the United States are ethnically, racially, and socio-economically heterogeneous; each Latino subgroup representing a distinct culture and geographical area of the Americas. Using the terms â€Å"Latino† and the more official â€Å"Hispanic,† which the U.S. Census Bureau adopted in 1970, to describe the cultures of peoples from Mexico and the countries of Central and South America and the Caribbean is problematic in several respects.The term â€Å"Hispanic† is rejected by many authors as too reductive in its association with Spain and Spanish culture, thereby ignoring the indigenous and African heritage of many Latin American and Caribbean people. The term â€Å"Latino,† based more neutrally on an identity shared through the use of language, is perceived as more useful, if still an unsatisfactory label. â€Å"Chican o† and â€Å"Nuyorican,† more recent terms, are occasionally interchangeable with â€Å"Mexican American† and â€Å"Mainland Puerto Rican,† although the former in particular reflects a political expression of ethnic pride and the latter is now geographically limiting.The distinctions between these terms, even after being outline, remain in many situations vague.   Indeed, even the US Census fails to make accurate and definitive definitions:People who identify with the terms â€Å"Hispanic† or â€Å"Latino† are those who classify themselves in one of the specific Hispanic or Latino categories listed on the questionnaire—†Mexican,† â€Å"Puerto Rican,† or â€Å"Cuban†Ã¢â‚¬â€as well as those who indicate that they are â€Å"other Spanish, Hispanic, or Latino.† Origin can be viewed as the heritage, nationality group, lineage, or country of birth of the person or the person's parents or ancestors before t heir arrival in the United States. People who identify their origin as Spanish, Hispanic, or Latino may be of any race.   (US Census, Subject Definitions, 2000)Current statusToday the Latino presence has emerged, as a fact of American life – this diverse group has come to the United States and themselves become â€Å"Americans.† In fact, Latinos comprise the largest minority in the US today according to US Census studies. Furthermore, their data shows that â€Å"the estimated Hispanic population of the United States as of July 1, 2005 [was 42.7 million] making people of Hispanic origin the nation’s largest ethnic or race minority. Hispanics constituted 14% of the nation’s total population†Even today, this group continues to endure obstacles of racism in public policy and wide spread discrimination in the US.   Being grouped together has made the situation for many of what can loosely be considered Latino sub-groups both challenging and difficul t.   From the anti-Cuban sentiment in Florida to the anti-Mexican wall that has been proposed by President Bush, despite being the largest minority group in the US, these types of incidents and policies ensure that they remain just that – in the minority.FutureAs the next U.S.-born generations of Latinos come of age, the barriers and pain of systemic racism could be attacked more openly.   Many young people will start to openly reject the assumptions and generalizations that perpetuate stereotypes and keep Latino people in the grip of racism.Historically, in the organized pursuit of civil rights and equality in the United States black Americans have usually led the way. Since at least the early 1900s they have forced the passage of all major civil rights laws and the majority of the pivotal executive orders and court decisions protecting or extending antidiscrimination efforts. Latinos as well as Native and Asian Americans have been able to make some use of these civil ri ghts mechanisms to fight discrimination against their own groups, and this will likely continue in the future.Census data shows that in 2004, 21.9% of Latino people in the US were living in poverty and a further 32.7% lacked adequate health insurance.   Yet conversely, the same studies show that there were1.6 million businesses owned by Latino people in 2002 and that from 1997 to 2002, the rate of growth for businesses owned by Latino people was 31% compared to the national average of 10%. According to 2004 data, 2.7 million Latinos over the age of 18 had at lest a bachelor’s degree.   This means that things could well be shifting in the right direction.   Education and business savvy could well be conquering the effects of poverty and poor medical care. While these people continue to experience racism and ethnic stereotyping, there is an underlying spirit of perseverance that keeps them going and will no doubt pave the way for a brighter future.ReferencesAgosà ­n Marj orie. â€Å"Literature.† Latinas of the Americas. Ed. K. Lynn Stoner. Westport: Greenwood Press, 2000.Everett C. Ladd, â€Å"Moving to an America beyond Race,† The Public Perspective 7 (February/March 2003)Harry J. Brill, Why Organizers Fail ( Berkeley: University of California Press, 2001).John H. Bunzel, â€Å"Words that Smear, Like ‘Racism,’ Provoke Polarization,† San Francisco Chronicle, July 26, 2000U.S. Census Bureau. Hispanic Americans By the Numbers. Retrieved November 15, 2006 from http://www.infoplease.com/spot/hhmcensus1.htmlUS Census Bureau. Hispanic Population of the United States. Retrieved November 15, 2006 from http://www.census.gov/population/www/socdemo/hispanic.html

Review of Related Literature and Studies Essay

This chapter deals with the review of Literatures and Studies. It also presents the synthesis of the review and its relevance to the present study. Related Literature AMA student Kariz Reinalyn B. Galano (et. al. Don Ricardo C. Lazaro, Rozmaigne Ann L. Sebastian, Kevin Patrick E. Viesca) (2012) cited in their approved thesis proposal at present ACLC has three hundred sixty five students enrolled. The institution is currently using a manual system in their Library and has weak security. Students can borrow books but need to return it within 5 school days. There is no proper monitoring on books being returned. There are no penalties imposed to the students as well. The only way the librarian will find out if there are still pending books not returned is during the end of semester at the inventory period. The librarian then will not sign the clearance of the students who failed to return the books. Another problem is the list of inventory of books. The students need to go and ask for the librarian’s assistance in order for them to search for the books. Karen Foss (2010), Library Director of the Catawba County Library System in Newton, North Carolina has expressed that it is difficult to find materials to help new public library managers cultivate their professional development. Most of the research and writings on library management have focused on academic libraries and only recently has there been more interest in the administration of public libraries. The skill and style of public library managers – the directors, branch managers, and department and service managers who are leading these institutions – strongly affects the culture of a public library. Library staff looks to these managers to help them navigate through the rapid changes that are occurring in public libraries as these changes in technology, roles, and user expectations strongly alter their daily routines of public service. Contemporary library managers need a wider array of skills and attributes than their earlier and more traditional counterparts and will need to seek continual professional development to remain effective as public libraries transition into the twenty-first century. These managers will also need to distinguish between management and leadership skills and learn to identify and mentor leaders within their staff who can assist in the transition. According to Alvin javelosa (2011) library is a collection of books, resources, and services, and the structure in which it is housed; it is organized for use and maintained by a public body, an institution, or a private individual. The term â€Å"library† has itself acquired a secondary meaning: â€Å"a collection of useful material for common use,† and in this sense is used in fields such as computer science, mathematics, statistics, electronics and biology. this study will help the library personnel or the librarian in monitoring the books accurately. Further, the use of cataloguing will be made easier through an advance system provided by this study. The librarian is encountering problems in doing transactions like borrowing books, checking the availability of books, returning and accessioning of books because all the transactions are being done manually. The process is time consuming. This proposed system will provide their library a computerized system making it more organized and easy to access. The advantage of this study is to make their current system more effective and efficient. This computerized library system is a transaction processing system (TPS) that will provide a convenient cataloguing, inventory, monitoring, accessioning, borrowing, returning, security and retrieving of records. html) According to Mohd Fairuz Anwar Bin Mahadi (2005), The Library management system will store all the books and members information that consist book number, book title, author name and racks to the system database. The system also provides search function to help students find the book by number of book. Search functions will search through the books database to look for the book and view where the book is situated. For the administrator user, only librarians have access to view or edit data from the system databases. Administrator user will handle administrative functions such create new LMS user account and decide the number of days allowed for the borrowed books. User needs to enter correct password and user id before user can access this function. From here, user can add, delete or update the book and borrower database. (http://library. utem. edu. my/index2. php? option=com_docman&task=doc_view&gid=3761&Itemid=208) According to Donna M. Salinas (2010) Library is the best place in the school where the students review and study. It is the place where students study so our group aims to improve the manual operation of the library system. We thought of something that makes the time of students and library personnel decreases for searching and borrowing of books. (http://www. scribd. com/doc/56632694/library-system) Related Studies: According to Shelagh (2001) Fisher library management system is becoming marginalized in the context of ICT developments currently taking place within the library sector because suppliers have failed to keep up with such developments, or have been more concerned with keeping up with the changes in the core functions. The aim of this research, therefore, was to determine the feasibility of developing and disseminating a model system specification which could be used to assist and guide libraries in the procurement of library management systems. The premise was that if a core set of requirements for library management systems, as articulated by purchasing libraries, could be identified, it followed that it would be feasible to develop a model specification or ‘toolkit’ on which procuring libraries could draw. Identification of a potential core set of requirements could be identified primarily by undertaking analyses of  specifications produced by libraries for the tendering process in acquiring a library management system. Thus forty-one specifications were collected from libraries which had recently acquired a library management system, and these were subjected to various levels of analysis. The results are reported in Section 4. Secondly, it was decided that as library system suppliers were in receipt of large numbers of specifications produced by procuring library authorities they were in a strong position to comment on the feasibility, and desirability, of developing a model specification. Thus, a survey of UK system suppliers was undertaken to determine the collective view of suppliers on the role, content, quality and usefulness of the specification as a procurement tool. The results of the survey are reported in Section 5. A detailed account of the methods used in this Study is provided in Section 3. The next section (Section 2) provides a review of the literature on the role and content of specifications, and identifies weaknesses in approaches to producing specifications for the purchase of library systems. (et. al. Rachel Delbridge, Sian Lambert) (http://www. cerlim. ac. uk/projects/harmonise/harmonise. pdf). According to Veronica Adamson (2008) Changes in society and technology are impacting significantly on UK HE libraries and consequently on their management systems. Demographic changes, political and economic drivers are affecting university services and funding structures, and a ‘new realism’ of pragmatic economic and business considerations presides. (JISC & SCONUL LMS Study Report, March 2008) Library management systems have developed in response to technical advances and user requirements, mainly in developing electronic interfaces, refining standards and access protocols, purchasing and acquisition processes and cataloguing systems. Increasing globalization of goods, services and communities means that technical platforms are now developed on an international basis and implemented for a worldwide network of users and contributors. A new market for library services and information provision has emerged, with Google and Amazon as a de facto paradigm and metaphor for discovery and delivery. Perceptions of the role and function of the university library are changing, developing and often conflicting, particularly in relation to the provision for collection and circulation, resource discovery, ownership and control, personalization  and seamless access to resources. Enhancing usability and accessibility for an increasingly diverse user community is of increasing importance for libraries. Today’s library users expect speed and immediacy of information discovery, one-stop access to aggregated services, user-generated open content, and personalized, workflow-related delivery to the desktop. (et. al. Paul Bacsich, Ken Chad, David Kay, Jane Plenderleith) (http://www. jisc. ac. uk/media/documents/programmes/resourcediscovery/lmsstudy. pdf). According to Herrera C Rocio (1987) the work habits of users in any activity requiring information, the importance they attach to obtaining it and the facilities at their disposal, their knowledge of these facilities, their assessment of their value and the possibility of their obtaining what they are looking for are the factors that affect user behaviour in the quest for information. The behaviour of the users of university libraries specifically is affected, in addition to the above factors, by others directly related to the university environment, such as teaching methods and the type of education provided. The country’s education system is a teaching-learning process largly consisting in an essentially repetitive pattern in which the student consumes and reproduces the concepts transmitted by the teacher. This model is mainly based on the university lecture system, in which the teacher simply gives a course of study and provides the pupil with a brief bibliography consisting basically of texts. The result has been that education has not become a critical and creative process and library resources have accordingly been under-utilized. As regards the response to the information services provided by university libraries, it can be said that research workers do not use the services properly since the role of the library as an agent for the transfer of information has been disregarded in the research process, this type of user tending to acquire information through informal channels of communication, such as personal contacts with other colleagues. In its turn, the library has neglected its task as a constituent part of the research enterprise, forgetting that one of the priorities of the university, in addition to its teaching role, is that of research, which is the source of much knowledge of benefit not only to the university but also to the community in general. The university library should pay special attention to ascertaining not only the specific information needs of each type of user but also user behaviour patterns in the information retrieval process, in order that these needs may be met and the factors responsible for the non-use of the library restricted to a minimum. This will be achieved through an appropriate methodology for conducting user studies, which will then provide guidelines for the organization of user training or instruction courses aimed at the various groups. These courses will influence the future response of users to information services. Since user behaviour in the information retrieval process determines the level of library-user interaction, continual monitoring by the librarian of changes in that behaviour is necessary. These changes are dependent not only on information needs but also on the possible impact of the introduction of new services. This shows that, over and above the matter of training in the use of library resources, user behaviour presents a number of special features, largely reflecting the fact that the information needs of those concerned are not well defined and that their request for information are consequently vague and very general. It follows that library staff should bear in mind their active role in promoting and publicizing their services and resources since, despite the continual emphasis placed on the role of information in development, it has been shown that users tend to dispense with non-essential information, the usual practice being to rely on memory, to evade the problem or to solve it with vague or incomplete information. However, it should not be overlooked that there is another group of users who consult libraries actively and effectively in order to satisfy their information needs; although accessibility influences the use that they make of resources, the most important thing for this group is their confidence and faith in the information system. (c Loreto M. Libia and Rua R. Ivan) (http://www. unesco. org/webworld/ramp/html/r8722e/r8722e0l. htm) According Neelakdan,B (2010) a sincere attempt has been made towards finding out ways and means for automating activities in the School of Chemistry Library. The objective of this study is to use the Koha Open Source software system for the automation of the major day ­ to ­day activities of the various section of the School of Chemistry Library, which is tiresome and cumbersome. After the investigation, the researcher has found that Koha Software is more suitable for the library Automation. This project had the basic objective of designing a bibliographic database for the School of Chemistry library, with which the automation of circulation routines is carried out. From this point of view it may be concluded that Koha is a useful package for the creation of a database and for information retrieval. This set of Manuals for the automation of circulation section is tested with the database created from the collection of chemistry department library. A sample database for a few thousand works and a database of the users/borrowers are created. With that test sample the Manuals for each function of the circulation section is tested with the available computer system. Koha is an integrated software system with all the required models for small to very large libraries. It is found that this automation projects will serve as a model for any library. (http://www. ipublishing. co. in/jarvol1no12010/EIJAER1014. pdf) According to Dio P. Doble (2011) A college strengthens its educational level through the advancement of its library. The Botolan Community College Computerized Library System aimed to enhance the procedures of the library, from manually operated to a computerized system. This proposal’s purpose was to ease the transactions in the library, i,e. , leading of books, storing of books, search engine for books, manage members of the library and secure the library system. The librarian and the library users still use the manual way of transacting of borrowing and returning of books. The librarian use log books in listing the books. They use library cards and card catalogues in searching for reading and reference materials. (http://www. scribd. com/doc/99431218/Computerized-Library-System).

Lucy Darby practice Essays

Lucy Darby practice Essays Lucy Darby practice Essay Lucy Darby practice Essay Willy recalls his sons teenage years as an idyllic past. What evidence is there to show that the past is not as idyllic as Willy imagines it to be? Willy Loman is a confused character who is in denial about his past, present and future. He imagines his past as an idyllic time, spent with his promising teenage sons Biff and Happy. Biff as a young boy was always Willys favourite son, made obvious to everyone around him. Biff is perceived by Willy as the golden boy, great at sport, a promising place at a top university and the ability to make girls fall to their knees with one look. However, Willy can not seem to recognise that Biff is extremely lazy academically and only cares about his own well-being. Willy: Like a young Hercules-something like that Willy is adamant that Biff has a bright future ahead of himself with a secure place at the University of Virginia. Yet once again Willy disregards the fact that Biff is failing math and will not get a place t the University unless he drastically changes his bad habits which is constantly reminded by Bernard who is mocked as a teenager by Biff and Wily but who goes on to be a successful lawyer. Gonna argue a case in front of the Supreme Court Biff is selfish as a teenager; his only focus is on girls, cars and sport even with Willys dream pushing him forward. Willy can not understand as Biff gets older why he has not achieved anything out of life, when as a teenager he had such a prosperous future. Willy can not grasp the fact that it is time to let go of the dream he so desperately clings on to for Biff. Willy: I see great things for you kids, I think your troubles are over. Willys unrealistic expectations also affect Happy as a teenager and in later life. Life has never been idyllic for the Lomans as nothing has ever been good enough and each character is constantly striving fro more in life, whether it is more money or more freedom. Happy feels he cannot live up to his older brother Biff and therefore is constantly trying to impress his father with strings of lies. Willy is incapable of recognising Happys neglect as a teenager and presumes he had a happy childhood. However, Happy makes up for his lack of self confidence by making himself available to everyone and anyone. The more risky and attention seeking, the better. He has no proper job besides an assistant to an assistant buyer although he portrays himself as a man very high up the social ladder. Happy: Why dont you bring her, excuse me, miss, do you mind. I sell champagne Happy will do and say anything to make himself look and feel better whether that mean by making up a high paid job, far better than his own and passing it as his own or sleeping with many women. This constant need for self reassure relates back to his teenage years when he had no attention paid to him at all. Biff however endured the opposite affect, whilst having attention on him constantly as a child; he strives for a life on his own where he can make his own decisions. Willy cant bring himself to blame for Happys relentless sex drive and self indulgence and so once again ignores his actions even in adult life, still fully focusing of Biff and his future. Willys perception of his past and his sons life as young boys is far from the truth as Willy is incapable of seeing anything he does not want to and he in so wrapped up in his own thoughts and dreams. This however only puts more pressure of Biff as he has and always will be in the spot light, constantly being praised or criticized by his father. As a teenager Biff always wanted to please his father. Biff: When I take off my helmet, that touchdown is for you Willy lost this strong relationship with Biff after being caught with the woman. When Biff caught his father with his mistress, Biff lost all the faith and respect he once had for Willy and lost the determination he once possessed to achieve in life and strive for his goals. Biff lost the will to impress his father and blames Willys affair and high expectations for his confusion and lack of direction in adult life. Biff: If I strike oil Ill write you a cheque. Meantime forget Im alive This is the first time Willy is able to see what he and his family have actually become. All Willys life he had clung to his hopes and dreams of Biff and his successful future only to realize that it was all too late and was in fact never going to happen. Linda is throughout the script pushed to the back of Willys mind. However she is the backbone. Without Linda Willy would have lost self-will along time before. Its only when even Linda cannot cope anymore with Willy slow mental breakdown that Willy finally realizes he has been wrong, this is when he makes his final decision of committing suicide. This is when Willy finally realises that even his past was not even as he had imagined his whole life which was the only thing that gave him the determination to keep striving for his impossible dream.

Types of Meat Consumed in the Middle Ages

Types of Meat Consumed in the Middle Ages The average medieval cook or housewife had access to a variety of meat from both wild and domesticated animals. Cooks in the households of the nobility had a fairly impressive selection available to them. Here are some, but by no means all, of the meat medieval people would consume. Beef and Veal By far the most common meat, beef was regarded as coarse and was never considered exclusive enough for the nobility; but it was very popular among the lower classes. Though more tender, veal never surpassed beef in popularity. Many peasant households had cows, usually only one or two, that would be slaughtered for meat once their days of giving milk had passed. This would usually take place in the fall so that the creature would not have to be fed through the winter, and whatever was not consumed at a feast would be preserved for use throughout the months ahead. Most of the animal was used for food, and those parts that werent eaten had other purposes; the hide was made into leather, the horns (if any) might be used for drinking vessels, and the bones were occasionally used to make sewing implements, fasteners, parts of tools, weapons, or musical instruments, and a variety of other useful items. In larger towns and cities, a substantial portion of the population had no kitchens of their own, and so it was necessary for them to purchase their meals ready-made from street vendors: a kind of medieval fast food. Beef would be used in the meat pies and other food items these vendors cooked if their customers were numerous enough to consume the product of a slaughtered cow in a matter of days. Goat and Kid Goats had been domesticated for thousands of years, but they were not particularly popular in most parts of medieval Europe. The meat of both adult goats and kids was consumed, however, and the females gave milk that was used for cheese. Mutton and Lamb Meat from a sheep that is at least a year old is known as mutton, which was very popular in the Middle Ages. In fact, mutton was sometimes the most expensive fresh meat available. It was preferable for a sheep to be from three to five years old before being slaughtered for its meat, and mutton that came from a castrated male sheep (a wether) was considered the finest quality. Adult sheep were most often slaughtered in the fall; the lamb was usually served in the spring. Roast leg of mutton was among the most popular foods for nobility and peasant alike. Like cows and pigs, sheep might be kept by peasant families, who could make use of the animals fleece regularly for homespun wool (or trade or sell it). Ewes gave milk that was frequently used for cheese. As with goat cheese, cheese made from sheeps milk could be eaten fresh or stored for quite some time. Pork, Ham, Bacon, and Suckling Pig Since ancient times, the meat of the pig had been very popular with everyone except Jews and Muslims, who regard the animal as unclean. In medieval Europe, pigs were everywhere. As omnivores, they could find food in the forest and city streets as well as on the farm. Where peasants could usually only afford to raise one or two cows, pigs were more numerous. Ham and bacon lasted a long time and went a long way in the humblest peasant household. As common and inexpensive as keeping pigs was, pork was favored by the most elite members of society, as well as by city vendors in pies and other ready-made foods. Like cows, nearly every part of the pig was used for food, right down to its hooves, which were used to make jellies. Its intestines were popular casings for sausages, and its head was sometimes served on a platter at festive occasions. Rabbit and Hare Rabbits have been domesticated for millennia, and they could be found in Italy and neighboring parts of Europe during Roman times. Domesticated rabbits were introduced to Britain as a food source after the Norman Conquest. Adult rabbits more than a year old are known as coneys and show up fairly frequently in surviving cookbooks, even though they were a rather expensive and unusual food item. Hare has never been domesticated, but it was hunted and eaten in medieval Europe. Its meat is darker and richer than that of rabbits, and it was frequently served in a heavily-peppered dish with a sauce made from its blood. Venison There were three types of deer common in medieval Europe: roe, fallow, and red. All three were a popular  quarry for aristocrats on the hunt, and the meat of all three was enjoyed by the nobility and their guests on many an occasion. The male deer (stag or hart) was considered superior for meat. Venison was a popular item at banquets, and in order to be sure of having the meat when it was wanted, deer were sometimes kept in enclosed tracts of land (deer parks). Since the hunting of deer (and other animals) in the forests was usually reserved for the nobility, it was highly unusual for the merchant, working, and peasant classes to partake of venison. Travelers and laborers who had reason to stay at or live in a castle or manor house might enjoy it as part of the bounty the lord and lady shared with their guests at mealtime. Sometimes cookshops were able to procure venison for their customers, but the product was much too expensive for all but the wealthiest merchants and nobility to purchase. Usually, the only way a peasant could taste venison was to poach it. Wild Boar The consumption of boar goes back thousands of years.   A wild  boar was highly prized in the Classical world, and in the Middle  Ages, it was a favored quarry of the hunt. Virtually all parts of the boar were eaten, including its liver, stomach and even its blood, and it was considered so tasty that it was the aim of some recipes to make the meat and innards of other animals taste like that of  boar. A boars head was often the crowning meal of a Christmas feast. A Note on Horse Meat The meat of horses has been consumed ever since the animal was first domesticated five thousand years ago, but in medieval Europe,  horse  was only eaten under the  direst  circumstances of famine or siege. Horse meat is prohibited in the diets of Jews, Muslims, and most Hindus, and is the only food ever to be forbidden by  Canon Law, which led to its being banned in most of Europe. Only in the 19th century was the restriction against horse meat lifted in any European countries. Horse meat does not appear in any surviving medieval cookbooks.   Types of FowlTypes of Fish Sources and Suggested Reading by Melitta Weiss Adamson edited by Martha Carlin and Joel T. Rosenthal edited  by C.M. Woolgar, D.  Serjeantson  and T. Waldron edited by E.E. Rich and C.H. Wilson by Melitta Weiss Adamson

Mini research proposal Paper Example | Topics and Well Written Essays - 1000 words

Mini proposal - Research Paper Example Whereas indigenous people in Libya face danger of extinction due to modernity, the same happens to the Canadian indigenous people. This has made me develop profound interest in the study of the environmental issues affecting aborigines in Canada. More importantly, my research will primarily focus on the ethical issues involving Canadian aborigines as the modern community competes with the indigenous community for their indigenous environment. The Canadian aborigines comprise of Metis, First Nations, and Inuit. First Nations, however, refers to other indigenous communities that are neither Inuit nor Metis. Canadian Inuit inhabit the Canadian arctic region however, there are other Inuit belonging to neighboring countries such as U.S, and Denmark (Rankin, 2011). The Metis are approximated to be 4000 in number. However, they are distributed in different parts of Canada. Unlike the modern society, indigenous people primarily depend on the natural resources for survival and Canadian aborigines are no exception. Canadian aborigines derive their autonomy and cultural identity by the way they naturally interact with their natural habitats. For instance, many Canadian aborigines are still characterized by their subsistence farming, hunting, fishing, and gathering. Although Canada has continually embraced modernity, Canadian aborigines still prefer retaining their autonomy by sticking to their native culture and native way of life as opposed to the modern generation that prefers modern lifestyles (Peterson, 1995). Modernization has posed a serious threat to existence of Canadian aborigines due to encroachment of their indigenous natural habitats (Dupuis, 2002; Tough, 1997). For instance, the Inuit inhabiting the Canadian arctic region are already experiencing the effects of global warming (Peterson, 1995). The Inuit are experiencing a habitat stress as they are being pushed further into

Genetic Testing Research Paper Example | Topics and Well Written Essays - 1250 words

Genetic Testing - Research Paper Example Indeed, employers are also inclined to conduct these tests, either clandestinely or overtly, of their employees to ensure they could be able to match workplace environment or would develop diseases amid genetic abnormalities. Indeed, employers regard such individuals that could develop diseases from workplace hazardous substances as ‘hypersensitive’ and usually are reluctant to induct them in organizational hierarchy to save future health care and social costs, avoid absenteeism, litigation and productivity losses. It is worthwhile to mention that workers having ‘thalassemia gene, sickle cell’ and other genetic disorders are among sensitive individuals who could develop diseases if they work in environment that contain chemicals such as ‘lead, benzene, carbon monoxide particles, cyanide’ etc (Andre & Velasquez, 1991) and (Miller, 2007). Indeed, the proponents of Genetic Testing have raised many arguments for this strategy because employers may inform workers why business workplace may be deleterious for their health, which may lead to disabilities in the long-run. Hence, in this way, the workers could make rational decisions for personal health security and shun dangerous workplaces whenever they apply for job as well as could avoid untimely deaths because of chronic illnesses. Second, the tests enable employees to hire healthy and dynamic workers thereby increasing internal efficiency, lowering absenteeism and minimizing recruitment costs from reduction in employee turnover rates per annum. Third, the financial burden on government reduces because of low allocation for health budgets and fewer social security disbursements. Fourth, it has been considered the responsibility of an employer to offer safe and secure working environment to its employees. However, it may not be possible for business owners to offer 100% secure environment

Mass Spectrometry PowerPoint Presentation Example | Topics and Well Written Essays - 250 words

Mass Spectrometry - PowerPoint Presentation Example The ions are then separated according to charge to mass ratio. They thus deflect such that those with the same mass to charge ratio experience the same deflection. The results are displayed spectra. The molecules or atoms in the sample are identified by comparing the found masses with the known masses. Mass spectrometry technology finds a wide range of applications such as in identifying unknown compounds, determining isotropic composition of element in a molecule and elucidating the structure of a compound. The ion analyser: - fragment ions as well as molecular ions are accelerated by manipulation of the charged particles. The mass analysis uses negative and positive voltages to control the path of the ions. Uncharged molecules and fragments are pumped away. The paths the ions assume are determined by their charge to mass ratio. Ionisation occurs at the ionizer stage. For soft ionisation, the bombardment which is carried out, impact very little residual energy onto the sample molecule resulting into very little fragmentation. Hard ionisation processes result into high residual energy into the sample material thereby leading t large fragmentation. The diagram above show the mass spectrum of pentan-3-one. Here the commonest fragment oin(tallest peak) is at m/x = 5 in is important to note that this isn’t produced the same ion. The m/z =5 was produced by [CH3CH2CH2CH2]+ therefore, there is possibility of getting a particular fragment from pentane. The peak with the m/z =29 is produced my the ethyl

Salad Bar Financial Plan And Objectives Marketing Essay

Salad Bar Financial Plan And Objectives Marketing Essay The salad bar financial model will be based on the business concept of managing for the best, and planning for the worst. The projections of the first year will anticipate for a sales volume below average, salad cost above average, and seat turn below average. This will help us ensure adequate financial planning to cater for a ramp-up period that is reasonable, success of the business, and ensure that the business is not under-capitalized (McKeever 2008). Financial Pro Forma Besides the $70,000 of owner investment and $90,000 grant monies, The Salad Bar is seeking $150,000 in loans that are long-term and $100,000 in renovation investments, kitchen equipment, furniture catering license, legal fees, working capital, , food restaurant supplies, personnel and marketing. Investment Opportunities The Salad Bar Investment Program assigns equity position of 30% for a $100,000 total in investor capital. Investment Opportunity Total Investor Grant Opportunity:     $100,000 Minimum Amount of Investment $5,000 Investment Term 2-4 Years Maximum Total Equity Offering 10% Starting Year 2 Silver: Projected Annual IRR on Investment of $15,000 $49,000 10% Gold: Projected Annual IRR on Investment of $50,000 $99,000 11% Platinum: Projected Annual IRR on Investment of $100,000 or more 12% + Residuals Our financial plan is based on the assumptions that there will be a slow-growth economy that will be recovering from an economic decline. It also assumes that the business will experience a modest growth in the future. The Salad Bar business intends to increase profit margins per day. The businesses aims at reducing the variable operation cost as well as achieve a double growth rate annually. The Salad Bar marketing strategy will be aimed at developing visibility among the members of the community. This strategy will be achieved through a targeted advertising campaign. There will be advertisements placed in various newsletters. Its hoped that the advertisements will yield a reasonable amount of product enquiries since they are beleaguered toward the target population that uses Salad Bar products/services (Young 2007). The Salad Bar Marketing Objectives Salad Bar aims at reducing market costs as a sales percentage. The business intends to maintain steady and positive growth every month. In addition, Salad Bar plans to experience new customers increase and consequently have them as long-term customers. Marketing Strategy The Salad Bar marketing strategy will be aimed at developing visibility among the members of the community. This strategy will be achieved through a targeted advertising campaign. There will be advertisements placed in various newsletters. Its hoped that the advertisements will yield a reasonable amount of product enquiries since they are beleaguered toward the target population that uses Salad Bar products/services (Abrams Kleiner 2003). Target marketing The Salad Bars target population includes the middle class clients and the upper-class clients. The middle-class population has minimal disposable income. It recognizes that its expensive to get salad from a salad bar but its prepared to incur expenses though they will attempt to minimize them. On the other hand, the upper-class clients are characterized by high income level and its willing to have salad from a bar. This strategy will require a different menu for the two groups since the upper-class salad menu will be cost prohibitive for the middle class population (McKeever 2008). Positioning The Salad Bar will position itself as a high quality, innovative salad business. The members of the society will recognize the high quality and unique service/product offerings of The Salad Bar. The Salad Bar competitive edge will be founded in  its customer inventive and customer approach to members of the society. The Salad Bar customer attention will make it different from other salad bars that have a lot of demand. The disadvantage of having a high demand is that the business experiences a decreased pressure to accommodate extra clients. When The Salad Bar will start having plenty of customers, we will modify our business plan in order to handle them effectively McKeever (2008). The Salad Bar will approach the market as if there is considerable competition between the different product providers. We aim at making customer satisfaction our priority, and through this, local clients will come to be pleased about the attention given to their need and establish long-term relationshi ps with The Salad Bar. The main objective is to position The Salad Bar as the premier Salad business within the area, authorizing a market share majority in four years. The marketing strategy will aim first at creating customer awareness concerning its products, build up a customer base, and focus on building customer referrals and loyalty (Young 2007) Marketing Mix The Salad Bar marketing mix will consist of pricing, distribution, advertising and promotion approaches. The pricing scheme of the business is based on per person or per bowl charge. The Salad Bar aims at making product deliveries for customer far from the shop. On the other Hand, advertising and promotion will be done through television and radio adverts as well as brochures (Young 2007). Marketing Research Several focus groups were established and held during the initial marketing plan development phase so as to gain insight into a number of potential customers. The groups provided useful insight into potential customers decision making. Additional dynamic market research source is a feedback system based on a proposal card system. The proposal card will have numerous statements that clients are asked to rate as per a given scale. There will be numerous open ended questions that will enable a client to offer constructive criticism freely. The Salad Bar will focus on implementing suggestions that are reasonable so as to improve its product offerings as well as demonstrate its commitment to customer suggestions (Abrams Kleiner 2003).

Building Our Future, One Student At a Time :: Education Teaching Teachers Essays

Building Our Future, One Student At a Time There have been many influences on my life. Some have been positive and some have been negative. But, the biggest influence on my life was luckily a very positive one in the form of numerous caring, motivated, intelligent people. You may ask who these people were. They were simply my teachers, and they are the main reason for my career decision. I am in full agreement with Rousseau in his belief that we are all born innocent. That we are neither good nor evil, but rather the environment in which we are influences this. That is why being a good teacher is important. I really and truly feel that the greatest influences on a child, aside from their parents, are their teachers. These are the people that teach children the knowledge and skills that they will use most in life. For example, they teach students how to read, how to do mathematics, how to analyze information, and how to apply the things that they have learned to their everyday lives. Teachers are around the student, in some instances, more than the parents. Therefore, the teacher’s impact on the student is tremendously great. Teachers have to be a number of things all rolled up into one neat package. First and foremost, teachers must be great role models for their students. The teachers have to be role models not just in their words, but also in their actions. If there is one thing I’ve learned from being in different school settings and around numerous children it is that children are very observant. They notice all the little things that you don’t even realize you are doing. So, if you are doing the things you are trying to instill into the children, you establish a trust with them and they see that these aren’t just words that you speak, but they are actually things that you know, believe in, and above all else practice in your own life. This constant role model status also helps you be a better person as you mold the lives of our future. Teachers also have to be disciplinarians. They have to set boundaries and rules for the students and enforce them without a drop of prejudice.

Pepsi Advertisement Analysis Essay

Advertising and powerful images have always gone hand in hand in producing effective advertising.   Without powerful visuals, advertisements in a newspaper would look very similar to the news and obituary.   Images are the language of advertising and without them, people would have to go through the rigorous task of reading about a product and not seeing it in full action color. This advertisement is highly effective in communicating its message to the viewer.  Ã‚   It is effective because it makes the consumer want to buy Pepsi, which is of course the objective of advertising.   By just taking a quick glance at the image, the viewer will get very thirsty and will start craving for a can of ice cold Pepsi.   In the initial stage an advertisement must attract attention.   Once an advertisement has one’s attention, the viewer must gain interest, or else he may not look long enough to absorb the message conveyed in the advertisement.   Lastly, the advertisement must motivate action from the viewer, which in concrete terms, is purchasing the product. First, the image is highly attractive and pleasing to eye because of the contrasting colors of blue and yellow-orange which will immediately stand out if placed beside other advertisements in a magazine or newspaper, or even among other billboards.   This is important because advertisements are not supposed to blend in with its surroundings, or else they will go unnoticed.   Standing-out among other advertisements or other forms of media is crucial.   This is because despite that fact that an advertisement may be funny, witty, or memorable, it important that it must first be initially attractive to target viewers. This Pepsi advertisement makes good use of color as a medium of showing the tone or mood of the message the advertisement is trying to convey.   Blue or teal is the most dominant color in this advertisement.   The can of Pepsi is blue and so is the table and the rest of the background, giving the advertisement a very cool and relaxing visual feel.   It is not only the color of the product’s packaging, the can of Pepsi, but it is also pleasing to the eye and relaxing to look at.   It is curious to note that its direct competitor, Coca-Cola, uses red. The yellow-orange of the bowl of cheese curls immediately stands out of the rest of the blue background as a happy, vibrant and exciting color.   It creates contrast in the image. This selection of colors go hand in hand with the punchline of the advertisement which shows humor, and which gives human qualities to inanimate objects such as a bowl of cheese curls. These colors of blue and yellow-orange give the advertisement a very vibrant and positive tone or mood.   The bowl of cheese curls, being in the color or yellow-orange and immediately standing out of the blue background, is the object immediately seen by the viewer. Upon looking at the bowl of cheese curls, one’s view is immediately directed towards the part of the cheese curls that is forming a hand.   Then only is the view directed to look at the can of ice cold Pepsi.   This is how the composition of objects within a frame can control the gaze of the viewer from one object to another until the entire message of the advertisement is conveyed. Aside from showing the product itself, the advertisement shows a bowl of cheese curls.   This is a snack which is commonly eaten by children, teenagers, and young adults alike.   The use of this snack in the advertisement together with the can of Pepsi shows us the target audience of this image: children, teenagers, and young adults.   It is most likely that the people who have eaten cheese curls or other similar products are the ones who will understand why the bowl of cheese curls is reaching out for the can of   ice cold Pepsi. The cheese curls, shown in a happy shade of yellow-orange, is arranged in such a way that brings humor to the image.   This is the punchline or the big idea of the advertisement.   The cheese curls are shown to have crawled out of the bowl and holding on to each other to form a human hand that is reaching out for the can of cold Pepsi. It is this ultimate message that triggers the viewer to think, â€Å"Aha!† and subsequently crave for cheese curls and a can of ice cold Pepsi.   It persuades the viewer to buy a can of Pepsi and a bag of chips.   If one looks more closely, the can of Pepsi is wet with dew around it, indicating that it is a very cold can of Pepsi.   This makes the can of Pepsi a lot more enticing to the viewer while he reads the newspaper, magazine, or while walking in a subway station, especially in the middle of a hot summer day. The angle of the entire image is also very direct and horizontal, not signifying any status symbol, or edgy look.   It is clear, plain, and simple, and straightforward.   It is just showing the viewer in a very plain and simple manner the humor of the punchline. This makes the image easily understandable when viewed from a distance or from a moving vehicle. It is interesting to note that nowhere in the image does it show or explain what exactly Pepsi is.   This is because Pepsi has long been a player in the soda industry and has been advertising long enough already.   They no more need to inform consumers what exactly their product is.   This is one of the advantages of being a known brand. It allows the brand to use humorous advertisements such as these. Clearly, there is no way that Pepsi could have effected this advertisement without the use of images.   Images in advertising are of paramount importance.